Letícia Caroline Méo, an associate of our Civil Litigation and Arbitration practice, is the author of the book “Greenwashing e Direito do Consumidor: como prevenir (ou reprimir) o marketing ambiental ilícito”
Letícia Caroline Méo, an associate of our Civil Litigation and Arbitration practice, is the author of the book “Greenwashing e Direito do Consumidor: como prevenir (ou reprimir) o marketing ambiental ilícito” - (Greenwashing and Consumer Law: how to prevent (or repress) illicit environmental marketing), published by Editora Revista dos Tribunais. The book addresses, among other issues, the emergence and increase of social concern with sustainable development and consumption, the techniques used by marketing to explore the environmental characteristics of products and services as powerful commercial characteristics, the behaviors that constitute greenwashing, the means used to prevent that practice, and its legal framework under Consumer Law.
